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About TINKR

Growth should add capability, not weight.

TINKR rebuilds the operating architecture of founder-led agencies and studios, so that growth adds capability instead of consuming the people who built them.

Why TINKR exists

A founder-led agency is started by two or three people who are exceptional at something. They win work through relationships, and delivery is excellent because they are personally in it.

Then the agency grows. More clients, more projects, more handoffs and approvals, more tools that don't talk to each other, and more work only one person knows how to do. Revenue keeps climbing. Margin doesn't. And the people who built the agency spend their weeks approving, rescuing and re-explaining.

TINKR exists to reverse that: we measure first, build what the numbers justify, and keep protecting it. You keep the people, the strategy and the decisions.

What we believe, stated plainly

Eight principles that decide what we build, what we refuse, and how we measure it.

01

Scale leverage, not headcount.

Before an agency hires, it should know how much more capable the current team could become.
02

The numbers before the pitch.

We show you your own numbers first. They make the decision, not us.
03

Plumbing first, AI where it earns its place.

Most failed projects put a model where an integration belonged.
04

Never quote a saving we haven't measured.

Every engagement starts with a baseline and ends by re-measuring it.
05

Capacity, not redundancy.

We never promise headcount reduction. Your team has to adopt the work.
06

Integrate, don't migrate.

Your CRM and project tools stay. Migration projects kill 90-day timelines.
07

A named owner, or no start date.

Every engagement has one owner on your side. Without one, nothing gets adopted.
08

AI makes room for talent.

Not less need for it. People keep the judgment, the relationships and the standard.

For founders at every stage

Founder-led agencies and studios, worldwide, from 10 to 50 people. The work changes with the size; the starting point doesn't.

10–20 people

Become the architect of the business

Small agencies that want to scale need more than tools. We help the founder learn to design how the business runs, so growth doesn't just mean more of the founder.
20–35 people

Stop being the system

Approvals, routing and re-explaining start to pile up on the same few people. We move the rules out of their heads and into how the agency works.
35–50 people

Keep the margin as you grow

More people, more tools, more handoffs. We find where delivered work isn't being paid for and rebuild how work runs around it.

Adjacent to many things. None of them.

TINKR is not

  • ✕An AI automation agency
  • ✕A no-code implementation shop
  • ✕A ClickUp or Notion consultancy
  • ✕A traditional operations consultancy
  • ✕A fractional COO service
  • ✕A generic productivity company

TINKR is

  • A business architect that starts with how your agency actually works
  • A specialist in getting growing agencies to run without the founder in the middle
  • Tool-agnostic: your tools stay, we connect and fix how they're used
  • Hands-on: we build it and keep it working, not just advise
  • Project-based, with a clear start and end, and an optional monthly partnership
  • Measured: every engagement starts and ends with your own numbers

Behind TINKR

Paul Catalin Sandor

Founder, TINKR.

Years spent building automation, systems architecture and reporting inside growing agencies led to the same conclusion every time: the tools were rarely the problem. The operating architecture holding them together was. TINKR exists to rebuild it properly, measure what it changed, and keep it working.

Find out what the way you work is costing you.

Start with a free 30-minute call. We'll look at how the agency runs and tell you honestly where to start: a Diagnostic, a rebuild or a one-day workshop.

Scoped on a call, fixed before we start Measured from your own data Two weeks to a ranked roadmap Run online, around your calendar Your tools stay, integrated EU data, by default Scoped on a call, fixed before we start Measured from your own data Two weeks to a ranked roadmap Run online, around your calendar Your tools stay, integrated EU data, by default